2008 Loyalty, Incentive and Reward Expo

Дата начала: Вс, 02 нояб. 2008, 13:33:00 +0000

Дата окончания: Вт, 04 нояб. 2008, 13:33:00 +0000

2008 Loyalty, Incentive and Reward Expo - 360° Voice of Your Customer A conference focused on maximizing customer, employee, and client relationships.

LoyaltyExpo is bringing together experts to allow attendees to:

• Build the strongest possible relationships with customers
• Share success stories and pain points
• Building truly effective loyalty and rewards programs

The interactive forum will allow you to share your success stores, your pain points, challenges, ideas for the future and more. Your thoughts, questions, goals and objectives will be shared with seasoned industry experts to provide you, through the conference presentations and workshops, with the tools to allow you to successfully and efficiently reach your objectives. We will provide you with the ability to work with seasoned industry and market experts in an open forum on cross functional / cross vertical / complimentary teams providing you with tremendous insight and awareness.

At LoyaltyExpo attendees can gain understanding of how their organization can enhance relationship-building philosophies and initiatives to increase customer commitment, communication and overall customer value.

COLLOQUY's Rick Ferguson will present: Customer Chatter: Measuring Word of Mouth Marketing in Loyalty Programs

Can you measure the returns, positive or negative, when customers gossip about your company? Does word-of-mouth activity move the needle when it comes to advocacy and retention?

This session reveals breakthrough results from a comprehensive qualitative and quantitative research survey, as COLLOQUY polls U.S. and Canadian consumers to examine the effect of word-of-mouth in loyalty program acceptance, participation and redemption. Learn about the importance of consumer advocacy to loyalty program success, the major differences between male and female loyalty program members, and the word-of-mouth characteristics of other key demographic customer segments.

• Discover the importance of consumer advocacy as it relates to loyalty program retention and success
• See real-life examples and learn how to spark positive chatter within your customer base
• Examine and predict how demographic customer segments differ when participating in word-of-mouth behavior

Speakers:

Steve Yastrow, CEO, Yastrow & Company

Brent Harms - CEO & Founder, ID Loyalty

Darren Nauss - President & CEO, Razr Marketing

Betsy Leatherman - VP. Razr Marketing

David Rosen - SVP, Loyalty Lab

Jim Ryan - President & CEO, 20/20 Promotions

Phil Sugar - CEO, Smart Button

Andrew Hahn - Director, Corporate Gift Cards, Gifts.com

Luc Bondar - Global Vice President, Loyalty, Carlson Marketing Worldwide

Patty Saari - Senior Director, Carlson Marketing Worldwide

Marti Beller - President, Affinion Loyalty Group

Martin Hood - SVP Sales, American Express Incentive Services

Asif Ramji - SVP, The Royal Bank of Scotland Group

Bill Hanifin - Managing Director, Customer Growth llc

Mike Atkin - Managing Director, MJA Associates

Lars Holmquist - CMO, Vesdia

Kelly L. Passey - EVP, Access Development

http://www.loyaltyexpo.com/