Тест драйв, HoReCa, Рестораны
Тест драйв: программа лояльности DUNKIN’ DONUTS
Дата начала: Пн, 19 марта 2012, 09:00:00 +0000
Дата окончания: Вт, 20 марта 2012, 18:00:00 +0000
Место проведения: Лондон, Великобритания
On 30 March, 2011 more than 350 professionals involved in the Gift Card, Gift Voucher and the Open Loop Reloadable Card industry came together for best networking and idea exchange in the industry. For the first time, the UK Gift Card & Voucher Association teamed up with the organisers behind Prepaid Expo USA in an exciting and successful collaboration, featuring experts from across the UK, Europe and US.The spectrum of Prepaid – from paper vouchers to advanced reloadable systems—continues to merge and share best practices in how consumers are engaged, technology is integrated, products are evolved, usability is enhanced, products are sold and profitability is increased. The Gift Card, Gift Voucher and Reloadable Card Summit proved how executives from retail, traditional prepaid and technology innovators can learn from one another and help each other's programmes grow.
This cross over and shared experiences and goals were clearly demonstrated at this buzz-worthy and information-filled event. The opening Keynote Speaker Alex Hunter, branding guru and social media innovator, set the tone for the day, infusing excitement for this evolving industry as change is happening at neck-break speed. Alex's dynamism carried throughout the sessions dedicated to outlining the growth potential, marketing and merchandising trends, consumer behavior research, mobile payments integration, new and profitable distribution channels like social media and B2B incentives, and risks and opportunities presented by pending regulation. Our conference Chair, Steve Bradbery of Gold Sponsor Ceridian Stored Value Solutions was the host for the day, his more than 20 years of Payments industry experience from across both the open and closed loop markets enhancing our audience's experience.
Подробная информация // Detailed information
